主营 (zhǔ yíng) — main business, core business (often short for 主营业务)

Definition

A business/finance term for a company's 'main business' — the products or services that generate most of its revenue. Typically shortened from 主营业务 and used in corporate, financial, and report contexts.

noun
main businesscore business (often short for 主营业务)

Examples

  • 主营。
    Zhè jiā gōng sī de zhǔ yíng shì ruǎn jiàn kāi fā.
    This company's main business is software development.
  • 主营。
    Tā men jué dìng tiáo zhěng zhǔ yíng fāng xiàng.
    They decided to adjust the direction of their core business.
  • 主营。
    zhǔ yíng Shōu rù zhàn gōng sī zǒng shōu rù de bǎi fēn zhī bā shí.
    Revenue from the main business accounts for 80% of the company's total revenue.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

主zhǔmain
营yíngbusiness

主 gives main, and 营 refers to business activity.

Characters in this word

A drawing of the thing itself, worn down over three thousand years into a few strokes.

The old forms that became 主 showed a lamp or torch with a flame at the top; other forms showed wood on fire or a spirit tablet.

Open 主 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 營; 营 is its simplified writing.

Meaning part形符xíngfú
宮宮gōngpalace
Sound part声符shēngfú
熒
熒yíng營yíng
Same sound today

The traditional form 營 pairs 宮 (palace) with 熒 as a sound part, depicting a person working all night with a light on his house; the simplified 营 is a later abbreviation.

Open 营 →

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