品牌 (pǐn pái) — brand, brand name

Definition

品牌 (pǐnpái) refers to a brand or brand name in the commercial / marketing sense — e.g. product lines, company names. Compared with 牌子 (which also means a shop sign or label on a product), 品牌 is the more formal, business-oriented term.

noun
brandbrand name
Measure word ·

Examples

  • Wǒ xiǎng mǎi yí gè xīn pǐn pái de shǒu jī.
    I want to buy a phone from a new brand.
  • 品牌
    Zhè ge pǐn pái de yī fu zhì liàng hěn hǎo.
    This brand's clothes have very good quality.
  • 品牌
    Hěn duō wài guó pǐn pái zài zhōng guó hěn shòu huān yíng.
    Many foreign brands are very popular in China.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

pǐngoods

品 names the goods and 牌 the mark, together identifying a brand.

Characters in this word

Two or more meaningful parts placed together so that their meanings combine into a new one.

品 repeats the same simple shape three times, representing various objects.

Open 品 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
Sound part声符shēngfú
bēipái
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

牌 puts 片, a flat piece, beside 卑, which gives the sound.

Open 牌 →

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