商标 (shāng biāo) — (noun) trademark; logo | TongTong Chinese Dictionary

Definition

商标 is the legal term for a registered trademark (the design, word, or logo that identifies a company's goods). 品牌 refers to the brand itself; 标志 is a generic sign or symbol.

noun

trademarklogo

Measure word · 个

Examples

商标。
Zhè jiā gōng sī zhèng zài shè jì xīn de shāng biāo.
This company is designing a new logo.
商标。
Wèi jīng xǔ kě bù néng shǐ yòng zhè ge shāng biāo.
You cannot use this trademark without permission.
商标。
Nà ge shāng biāo zài quán qiú dōu hěn shòu huān yíng.
That trademark is very popular worldwide.

Origin

Compound word

构词法gòucífǎ

偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

商shāngcommerce

商标 combines 商 'commerce' and 标 'mark' for a business logo.

Characters in this word

No reliable origin is recorded for this character.

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 標; 标 is its simplified writing.

木票標

Meaning part形符xíngfú

Sound part声符shēngfú

票

票piào標biāo

Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

The traditional form 標 pairs 木 with 票, and 票 gives the sound; the simplified 标 is the modern form of that traditional character.

Appears in

HSK 3.0 Level 6 HSK 2.0 Level 6 Business & Commerce

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