噱头 (jué) — gimmick; stunt; trick used to get laughs or attention
Definition
噱头 (xuétou) is a showy trick, stunt, or gag — the 'gimmick' itself, usually in a performance, joke, or ad. The examples show it can be empty or annoying when overused: an ad's 噱头 can feel exaggerated rather than genuinely funny.
noun
gimmickstunttrick used to get laughs or attention
Measure word · 个
Examples
- 噱头，。Tā biǎo yǎn de shí hou yòng le hěn duō jué, guān zhòng xiào dé hěn kāi xīn.He used a lot of gimmicks in his performance, and the audience laughed happily.
- 噱头，。Zhè ge guǎng gào de jué tài kuā zhāng le, fǎn ér ràng rén fǎn gǎn.The gimmick in this ad is too exaggerated; instead it makes people dislike it.
- ，噱头。Tā de xiào hua lǐ méi shén me zhēn zhèng de yōu mò, quán kào jué.His jokes don't have much real humor; they rely entirely on gimmicks.
Appears in
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