招牌 (zhāo pai) — signboard, shop sign; reputation, brand image (of a business)
Definition
招牌 covers two senses: a literal shop sign, and the figurative 'reputation or signature appeal' of a business (招牌菜 = signature dish). For a brand name/logo use 商标; 牌子 is the more colloquial equivalent.
noun
signboardshop signreputationbrand image (of a business)
Measure word · 块
Examples
- 招牌。Nà jiā lǎo diàn de zhāo pai yǐ jīng tuì sè le.That old shop's signboard has already faded.
- 招牌，。Zhè jiā cān tīng de zhāo pai hěn hǎo, hěn duō rén mù míng ér lái.This restaurant has a great reputation; many people come seeking its fame.
- 招牌，。Táng cù yú shì zhè lǐ de zhāo pai cài, jī hū měi zhuō dōu huì diǎn.Sweet and sour fish is the signature dish here; almost every table orders it.
Appears in
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