策划 (cè huà) — to plan and organize (an event, project, campaign, etc.); to scheme, to plot (often with a negative connotation)
Definition
策划 stresses planning the whole arrangement of an event or campaign, with a 'plot' sense when used negatively. 比 计划 更强调整体设计; 与 谋划 近义,但 谋划 更偏暗中盘算。
verb
to plan and organize (an event, project, campaign, etc.)to schemeto plot (often with a negative connotation)
Examples
- 策划。Tā men zhèng zài cè huà yí gè huó dòng.They are planning an event.
- 策划。Yǒu rén cè huà pò huài zhè cì huì yì.Someone is plotting to sabotage this meeting.
- 策划。Zhè ge huó dòng cè huà le bàn nián cái kāi shǐ.This event was planned for half a year before it started.
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