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策划 (cè huà) — to plan and organize (an event, project, campaign, etc.); to scheme, to plot (often with a negative connotation)

Definition

策划 stresses planning the whole arrangement of an event or campaign, with a 'plot' sense when used negatively. 比 计划 更强调整体设计; 与 谋划 近义,但 谋划 更偏暗中盘算。

verb
to plan and organize (an event, project, campaign, etc.)to schemeto plot (often with a negative connotation)

Examples

  • 策划。
    Tā men zhèng zài cè huà yí gè huó dòng.
    They are planning an event.
  • 策划。
    Yǒu rén cè huà pò huài zhè cì huì yì.
    Someone is plotting to sabotage this meeting.
  • 策划。
    Zhè ge huó dòng cè huà le bàn nián cái kāi shǐ.
    This event was planned for half a year before it started.

Origin

Compound word
构词法gòucífǎ
联合liánhéCoordinate

Two parts of equal weight, alike or opposite in meaning, standing side by side.

策cèplan
划huàplan

策 and 划 both mean to plan, so the word means to organize or scheme.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
竹竹zhúbamboo
Sound part声符shēngfú
朿
朿cì策cè
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

策 pairs 竹 (bamboo) with 朿 as a sound part.

Open 策 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
刀刀dāo
Sound part声符shēngfú
戈
戈gē划huá
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

划 is made of 刀, a knife, and 戈, a weapon. The 戈 part gives the sound.

Open 划 →
Appears in
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