重塑 (chóng sù) — to remould, to reshape, to reinvent

Definition

重塑 means to reshape or remold something — a brand, an attitude, even physical clay — giving it a new form or direction. It is more thorough and transformative than 改变, which only means 'to change'.

verb
to remouldto reshapeto reinvent

Examples

  • 重塑。
    Gōng sī zhèng zài chóng sù zì jǐ de pǐn pái xíng xiàng.
    The company is reshaping its own brand image.
  • 重塑。
    Zhè cì shī bài ràng tā chóng sù le duì rén shēng de tài dù.
    This failure made him reshape his attitude toward life.
  • 重塑。
    Táo yì shī yòng shuāng shǒu chóng sù le nà kuài ní tǔ.
    The potter reshaped that lump of clay with his hands.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

塑sùshape

重 (again) and 塑 (shape) give the sense of shaping anew.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
人人rénman
Sound part声符shēngfú
東
東dōng重zhòng
Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

重 developed from a picture of a man carrying a bag, with 人 for the man and 東 for the bag; a later ground element was folded into the form.

Open 重 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
土土tǔearth
Sound part声符shēngfú
朔
朔shuò塑sù
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

塑 pairs 土 (earth) with 朔, which gives the sound.

Open 塑 →

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