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主打 (zhǔ dǎ) — to specialize in; to primarily focus on (a product, cuisine, market, etc.)

Definition

主打 is a business/marketing verb: 'to specialize in / to make one's flagship (product, cuisine, or market).' Unlike 主要 (an adjective 'main/primary'), 主打 is what a brand actively features or pushes.

verb
to specialize into primarily focus on (a product, cuisine, market, etc.)

Examples

  • 主打。
    Zhè jiā cān tīng zhǔ dǎ chuān cài hé yuè cài.
    This restaurant specializes in Sichuan and Cantonese cuisine.
  • 主打。
    Wǒ men gōng sī jīn nián zhǔ dǎ zhì néng jiā jū chǎn pǐn.
    Our company is focusing on smart home products this year.
  • 主打。
    Zhè ge pǐn pái zhǔ dǎ nián qīng xiāo fèi zhě shì chǎng.
    This brand primarily targets the young consumer market.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

主zhǔmain
打dǎplay/promote

主 gives the main focus, and 打 means to play or promote, so together it means to make something the main offering.

Characters in this word

A drawing of the thing itself, worn down over three thousand years into a few strokes.

The old forms that became 主 showed a lamp or torch with a flame at the top; other forms showed wood on fire or a spirit tablet.

Open 主 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
扌Written in full as手shǒuhand
Sound part声符shēngfú
丁
丁dīng打dǎ
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

打 uses 扌, a hand, to show an action done with the hand, and 丁 to give the sound.

Open 打 →
Appears in
HSK 3.0 Level 7-9Marketing & Sales

Browse more HSK 7-9 words or search the full 43,000-word dictionary.