Definition
代言 (dài yán) means 'to endorse' as a brand spokesperson — it is used specifically for celebrities or public figures promoting products, services, or brands. Unlike the listed siblings (赞成, 赞同, 认同, 拥护, 审批), which all mean 'to approve, support, or agree with' an idea, policy, or person, 代言 is about commercial representation, not giving approval.
verb
to be a spokesperson (for a brand)to endorse
Examples
- 代言。Hěn duō yùndòng míngxīng wèi tǐyù pǐnpái dài yán.Many sports stars endorse sports brands.
- 代言。Zhè jiā gōngsī qǐng le yí wèi zhùmíng yǎnyuán lái dài yán.This company hired a famous actor to be its spokesperson.
- 代言。Tā dài yán guò hǎo jǐ ge guójì pǐnpái.She has endorsed several international brands.
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