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口号 (kǒu hào) — slogan; catchphrase

Definition

口号 (kǒu hào) is a short, memorable phrase used to rally people or promote a message (political, commercial, events). Distinct from 标语 (a written placard/poster) and 口头禅 (a person's habitual pet phrase).

noun
slogancatchphrase
Measure word · 个

Examples

  • 口号“”。
    Zhè cì yùn dòng huì de kǒu hào shì "tuán jié pīn bó".
    The slogan of this sports meet is 'Unity and hard work'.
  • ，口号。
    Tā men jǔ zhe pái zi, gāo hǎn zhèng zhì kǒu hào.
    They held up signs and shouted political slogans.
  • 口号。
    Zhè ge guǎng gào kǒu hào hěn yǒu chuàng yì.
    This advertising catchphrase is very creative.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

口kǒumouth
号hàocall/cry

口 points to the mouth, and 号 to a call or cry, giving a short spoken call or slogan.

Characters in this word

A drawing of the thing itself, worn down over three thousand years into a few strokes.

The form 口 looks like an open mouth.

Open 口 →

Two or more meaningful parts placed together so that their meanings combine into a new one.

  • 口口kǒumouth
  • 丂丂kǎoexhaled air; a tiger's cry

The shape 号 comes from 口, a mouth, and 丂, exhaled air or a tiger's cry.

Open 号 →
Appears in
HSK 3.0 Level 6Marketing & Sales

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