大张旗鼓 (dà zhāng qí gǔ) — to make a big show of something; to do with great fanfare; on a grand scale; with much publicity

Definition

An idiom meaning to do something loudly and ostentatiously, with big flags and drums. Often carries a negative tone — the showy display may be unnecessary or excessive. Usually modified by 地 (dà zhāng qí gǔ de) before a verb.

idiom
to make a big show of somethingto do with great fanfareon a grand scalewith much publicity

Examples

  • 大张旗鼓。
    Gōng sī jué dìng dà zhāng qí gǔ dì tuī chū xīn chǎn pǐn.
    The company decided to launch the new product with great fanfare.
  • 大张旗鼓。
    Tā men dà zhāng qí gǔ dì qìng zhù le shí nián xiào qìng.
    They celebrated the tenth anniversary of the school on a grand scale.
  • 大张旗鼓。
    Zhè wèi hòu xuǎn rén dà zhāng qí gǔ dì xuān chuán zì jǐ de zhèng jiàn.
    This candidate promoted his political views with much publicity.

Origin

Characters in this word

A drawing of the thing itself, worn down over three thousand years into a few strokes.

The form 大 is a picture of a person standing and facing forward, not of someone stretching their arms.

Open 大 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 張; 张 is its simplified writing.

Meaning part形符xíngfú
弓弓gōngbow
Sound part声符shēngfú
長
長cháng張zhāng
Same sound today

The traditional form 張 combines 弓, a bow, with 長, which points to the sound; the simplified 张 is a shorthand and its parts are not the historical components.

Open 张 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
㫃㫃㫃flag
Sound part声符shēngfú
其
其qí旗qí
Same sound today

旗 pairs 㫃, a flag, with 其, which gives the pronunciation qí.

Open 旗 →

Two or more meaningful parts placed together so that their meanings combine into a new one.

  • 壴壴zhùdrum
  • 支支zhīhand holding drumstick

鼓 combines 壴, a drum, with 支, a hand holding a drumstick, so the character pictures a drum being struck.

Open 鼓 →

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