Definition
大张旗鼓 is a four-character idiom (成语) that literally paints a picture of 'unfurling large banners and beating drums' — the spectacle of a military procession. Figuratively, it means to do something with obvious fanfare, publicity, and on a large scale, often implying that the show is deliberate or even excessive. In sentences, it typically appears as an adverbial phrase followed by 地, as in 大张旗鼓地举行 ('hold with great fanfare').
f.e.
to make a big show of somethingto do with great fanfareon a grand scalewith much publicity
Examples
- 大张旗鼓。Gōngsī juédìng dà zhāng qí gǔ dì tuīchū xīn chǎnpǐn.The company decided to launch the new product with great fanfare.
- 大张旗鼓。Tāmen dà zhāng qí gǔ dì qìngzhù le shí nián xiàoqìng.They celebrated the tenth anniversary of the school on a grand scale.
- 大张旗鼓。Zhè wèi hòuxuǎnrén dà zhāng qí gǔ dì xuānchuán zìjǐ de zhèngjiàn.This candidate promoted his political views with much publicity.
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