Definition
定位 (dìng wèi) means 'to position' or 'to orient' in a strategic or conceptual sense — used for brand positioning, market niche, or categorizing someone/something. It differs from 定向 (dìng xiàng), which is more literal/directional ('to orient toward a goal'), and from 分类 (fēn lèi), which is purely 'to classify into categories' without the strategic placement nuance.
verb
to positionto orientto categorize or characterize (as)
noun
positionpositioningniche
Easily confused
- 穴位xué wèilook-alikeacupuncture point
Examples
- 定位。Zhè jiā gōngsī xūyào chóngxīn dìng wèi zìjǐ de pǐnpái.This company needs to reposition its brand.
- 定位。Chǎnpǐn de shìchǎng dìng wèi juédìng le tā de xiāoshòu cèlüè.The market positioning of the product determines its sales strategy.
- 定位。Wǒmen bù néng jiǎndān dìng wèi tā wéi shībài zhě.We cannot simply label him as a loser.
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