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宣扬 (xuān yáng) — to publicize, to promote, to spread (an idea, view, or message) widely

Definition

宣扬 is a formal verb meaning to spread or publicize an idea, view, or message widely — broader and more ideological than the commercial 推广 ('promote a product').

verb
to publicizeto promoteto spread (an idea, view, or message) widely

Examples

  • 宣扬。
    Tā zài shè jiāo méi tǐ shàng xuān yáng zì jǐ de xīn shū.
    He publicized his new book on social media.
  • 宣扬。
    Zhèng fǔ tōng guò duō zhǒng qú dào xuān yáng zhè xiàng xīn zhèng cè.
    The government spread this new policy through multiple channels.
  • 宣扬，。
    Tā zǒng zài huì yì shàng xuān yáng gōng sī de yè jì, ràng rén yǒu diǎn fǎn gǎn.
    She always promotes the company's performance at meetings, which is a bit off-putting.

Origin

Compound word
构词法gòucífǎ
联合liánhéCoordinate

Two parts of equal weight, alike or opposite in meaning, standing side by side.

宣xuānspread
扬yángraise; spread

宣 (spread) and 扬 (raise) combine to mean making something widely known.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
宀宀miánroof
Sound part声符shēngfú
亘
亘gèn宣xuān
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

宣 pairs the roof 宀, pointing to the emperor's main hall, with 亘 as the sound part. From that hall meaning, it came to mean clear or evident.

Open 宣 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 揚; 扬 is its simplified writing.

Meaning part形符xíngfú
手手shǒuhand
Sound part声符shēngfú
昜
昜yáng揚
Same sound today

The traditional form 揚 uses 手 to show a hand-related action and 昜 to give the sound; the simplified 扬 is a later abbreviation.

Open 扬 →
Appears in
HSK 3.0 Level 7-9HSK 2.0 Level 6Communication & Speech

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