TongTong
Sign in

招商 (zhāo shāng) — to attract investment; to seek funding or business partnerships

Definition

To actively recruit outside investors or business partners, usually by a company or government. 比 招揽 more formal and specific to capital and business ties, while 招揽 covers a wider range (customers, talent, business).

verb
to attract investmentto seek funding or business partnerships

Examples

  • 。
    Wǒ men qù nián zhī zhāo le yí cì shāng.
    We only attracted investment once last year.
  • 招商。
    Zhè ge chǎn yè yuán zhèng zài jī jí zhāo shāng.
    This industrial park is actively attracting investment.
  • 招商。
    Zhèng fǔ pài chū dài biǎo tuán qù hǎi wài zhāo shāng.
    The government sent a delegation abroad to attract investment.

Origin

Compound word
构词法gòucífǎ
动宾dòngbīnVerb + object

An action followed by what it acts on, fused into one word.

招zhāoattract
商shāngbusiness

招 means to attract and 商 refers to business or merchants; the combination means attracting business or investment.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
扌Written in full as手shǒuhand
Sound part声符shēngfú
召
召zhào招zhāo
Same sound today

招 pairs 扌, the hand part, with 召, which gives the sound, to show beckoning with the hand.

Open 招 →

No reliable origin is recorded for this character.

Open 商 →
Appears in
HSK 3.0 Level 7-9

Browse more HSK 7-9 words or search the full 43,000-word dictionary.