Definition
招商 (zhāo shāng) specifically means 'to attract investment / seek funding or business partners', usually referring to a region, industrial park, or government. It contrasts with 招揽 (zhāo lǎn), which is broader: to attract customers or drum up business generally. 招商 focuses on capital and formal partnerships; 招揽 focuses on clientele or sales.
verb
to attract investmentto seek funding or business partnerships
Examples
- 。Wǒmen qùnián zhǐ zhāo le yí cì shāng.We only attracted investment once last year.
- 招商。Zhège chǎnyè yuán zhèngzài jījí zhāo shāng.This industrial park is actively attracting investment.
- 招商。Zhèngfǔ pài chū dàibiǎo tuán qù hǎiwài zhāo shāng.The government sent a delegation abroad to attract investment.
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