招徕 (zhāo lái) — to solicit (customers, business)

Definition

Examples

  • 招徕。
    Zhè jiā gōng sī yòng gè zhǒng guǎng gào zhāo lái gù kè.
    This company uses various advertisements to solicit customers.
  • 招徕,。
    Wèi le zhāo lái gèng duō shēng yì, tā men tuī chū le yōu huì huó dòng.
    To attract more business, they launched a promotional event.
  • ,招徕。
    Xiǎo fàn dà shēng jiào mài, nǔ lì zhāo lái lù rén.
    The street vendor shouted loudly, trying hard to solicit passersby.

Origin

Compound word
构词法gòucífǎ
联合liánhéSide by side

Two parts of equal weight, alike or opposite in meaning, standing side by side.

招zhāoattract
徕láisummon; cause to come

招 and 徕 both suggest attracting or summoning, so 招徕 means to draw customers in.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
扌Written in full as手shǒuhand
Sound part声符shēngfú
召
召zhào招zhāo
Same sound today

招 pairs 扌, the hand part, with 召, which gives the sound, to show beckoning with the hand.

Open 招 →

No reliable origin is recorded for this character.

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