Definition
招揽 (zhāo lǎn) means 'to attract (customers) or drum up (business)' through active efforts like advertising or soliciting. It is more specific to commercial contexts than the general 吸引 (xī yǐn 'attract'), and unlike 招 (zhāo), which can also mean 'recruit' or 'provoke', 招揽 focuses on winning over customers or trade.
verb
to attract (customers)to drum up (business)
Examples
- 招揽。Zhè jiā gōngsī yòng huìyuán huìyuán yōuhuì zhāo lǎn xīn gùkè.This company uses membership discounts to attract new customers.
- 招揽。Tā kào wǎngluò yíngxiāo zhāo lǎn shēngyi.He relies on online marketing to drum up business.
- ，招揽。Xiǎofànmen zài jiēbiān dàshēng jiàomài, xiǎng zhāo lǎn gèng duō de kèrén.The peddlers are shouting on the street, trying to attract more customers.
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