招致 (zhāo zhì) — to incur, to lead to (negative consequences); to recruit, to attract (followers, attention)

Definition

招致 (zhāozhì) means 'to incur / bring on' — almost always negative consequences (批评, 损失, 麻烦). For attracting people or attention in a positive sense, prefer 吸引.

verb
to incurto lead to (negative consequences)to recruitto attract (followers, attention)

Examples

  • 招致
    Tā de cuò wù yán lùn zhāo zhì le gōng zhòng de qiáng liè pī píng.
    His mistaken remarks incurred strong public criticism.
  • 招致
    Gāi gōng sī tōng guò guǎng gào zhāo zhì le dà liàng gù kè.
    The company attracted a large number of customers through advertising.
  • 招致
    Guǎn lǐ bú shàn huì zhāo zhì yán zhòng hòu guǒ.
    Poor management can lead to serious consequences.

Origin

Compound word
构词法gòucífǎ
联合liánhéCoordinate

Two parts of equal weight, alike or opposite in meaning, standing side by side.

zhāoinvite
zhìbring about

招 invites or draws in, 致 brings about, together meaning to incur or lead to something.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
Written in full asshǒuhand
Sound part声符shēngfú
zhàozhāo
Same sound today

招 pairs 扌, the hand part, with 召, which gives the sound, to show beckoning with the hand.

Open 招 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
Written in full as
Sound part声符shēngfú
zhìzhì
Same sound today

致 pairs 至, used for its sound, with 攵, written in full as 攴.

Open 致 →

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