品格 (pǐn gé) — one's character and morals; quality and style (of literary or artistic works)

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예문

• 他为人正派，品格高尚。
  Tā wéi rén zhèng pài, pǐn gé gāo shàng.
  He is an upright person with noble character.
• 这部小说具有独特的艺术品格。
  Zhè bù xiǎo shuō jù yǒu dú tè de yì shù pǐn gé.
  This novel has a unique artistic style.
• 从小就要培养诚实守信的品格。
  Cóng xiǎo jiù yào péi yǎng chéng shí shǒu xìn de pǐn gé.
  Cultivate a character of honesty and trustworthiness from a young age.