杀伤力 (shā shāng lì) — destructive power (of a weapon); (figurative) devastating impact, striking force

Definition

Literally the 'killing-and-wounding power' of a weapon, but widely used figuratively for any devastating impact — a joke, ad, or argument that really lands. Compare with 影响力 ('influence'), which is broader and neutral.

noun
destructive power (of a weapon)(figurative) devastating impactstriking force

Examples

  • 杀伤力
    Zhè zhǒng wǔ qì de shā shāng lì fēi cháng dà.
    The destructive power of this weapon is very great.
  • 杀伤力
    Tā de xiào hua shā shāng lì hěn qiáng, dà jiā dōu xiào le.
    His joke had great impact; everyone laughed.
  • 杀伤力
    Zhè ge guǎng gào de shā shāng lì hěn dà, xī yǐn le dà liàng gù kè.
    This advertisement has great impact, attracting many customers.

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