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广告词 (guǎng gào cí) — advertising slogan; commercial tagline

Definition

A short catchphrase written for ads or branding — the line you see on a poster, TV commercial, or product label. 句 is its usual measure word, and 口号 is a close, slightly more political/campaigning cousin.

noun
advertising slogancommercial tagline
Measure word · 句

Examples

  • 广告词。
    Zhè ge pǐn pái de guǎng gào cí fēi cháng yǒu míng.
    This brand's advertising slogan is very famous.
  • 广告词。
    Tā men wèi xīn chǎn pǐn shè jì le yí jù guǎng gào cí.
    They designed an advertising slogan for the new product.
  • 广告词。
    Zhè jù guǎng gào cí ràng rén yìn xiàng shēn kè.
    This advertising slogan is very impressive.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

广告advertisement
广guǎngbroad告gàoannounce
偏正Modifier + head
词cíword

The 广告 (advertisement) and 词 (words) give the words used in an advertisement.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 廣; 广 is its simplified writing.

Meaning part形符xíngfú
广广guǎng
Sound part声符shēngfú
黃
黃huáng廣guǎng
Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

The traditional form 廣 combines 广 (meaning part) with 黃 (sound part); the simplified 广 is a later shorthand, not the full historical shape.

Open 广 →

Two or more meaningful parts placed together so that their meanings combine into a new one.

The origin is unclear: one theory sees 告 as 壴 (a decorated drum) above 口 (an open mouth), while another sees a tongue sticking out of 口.

Open 告 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 詞; 词 is its simplified writing.

Meaning part形符xíngfú
言言yánspeech
Sound part声符shēngfú
司
司sī詞cí(r)
Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

The traditional form 詞 uses 言, meaning speech, and 司 to show how it was pronounced; the simplified 词 is a shorthand, and its right side is not the historical sound part.

Open 词 →
Appears in
Marketing & Sales

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