文案 (wén àn) — copywriter (in advertising or marketing); copy, advertising text, or business document requiring action
Definition
In advertising/marketing, 文案 refers to the written 'copy' itself or the copywriter who writes it. In a business context it can also mean a written document (memo, report, draft).
noun
copywriter (in advertising or marketing)copyadvertising textor business document requiring action
Examples
- 文案。Wǒ men gōng sī gāng zhāo le yí gè hěn yǒu jīng yàn de wén àn.Our company just hired a very experienced copywriter.
- 文案，。Zhè ge wén àn xiě dé bú gòu xī yǐn rén, xū yào zài gǎi yí xià.This copy isn't attractive enough; it needs to be revised.
- 文案。Jīng lǐ ràng wǒ jīn tiān bǎ nà fèn wén àn zhěng lǐ hǎo.The manager asked me to tidy up that document today.
Appears in
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