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文案 (wén àn) — copywriter (in advertising or marketing); copy, advertising text, or business document requiring action

Definition

In advertising/marketing, 文案 refers to the written 'copy' itself or the copywriter who writes it. In a business context it can also mean a written document (memo, report, draft).

noun
copywriter (in advertising or marketing)copy, advertising text, or business document requiring action

Examples

  • 文案。
    Wǒ men gōng sī gāng zhāo le yí gè hěn yǒu jīng yàn de wén àn.
    Our company just hired a very experienced copywriter.
  • 文案，。
    Zhè ge wén àn xiě dé bú gòu xī yǐn rén, xū yào zài gǎi yí xià.
    This copy isn't attractive enough; it needs to be revised.
  • 文案。
    Jīng lǐ ràng wǒ jīn tiān bǎ nà fèn wén àn zhěng lǐ hǎo.
    The manager asked me to tidy up that document today.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

文wéntext
案ànplan

文 (text) and 案 (plan) combine to mean advertising copy or a written plan.

Characters in this word

An abstract idea shown by a mark or a diagram rather than by a picture of an object.

The current form 文 shows a man with head, arms, legs, and chest; the tattoo marks on the chest are no longer drawn.

Open 文 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
木木mù
Sound part声符shēngfú
安
安ān案àn
Same sound today

案 pairs 木, a wood/tree shape, with 安, which is used for its sound.

Open 案 →
Appears in
Marketing & SalesReading & Writing

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