营销 (yíng xiāo) — to market, to do marketing

Definition

营销 focuses on the overall strategy of bringing a product or brand to market (planning, positioning, channels). 销售 is the act of selling, and 推销 is pushing a specific product onto buyers.

verb

to marketto do marketing

Examples

营销。
Wǒ men zhèng zài yíng xiāo zhè kuǎn xīn chǎn pǐn.
We are marketing this new product.
营销。
Tā men tōng guò xiàn shàng huó dòng yíng xiāo pǐn pái.
They market the brand through online events.
营销。
Gōng sī jì huà míng nián gèng nǔ lì dì yíng xiāo.
The company plans to market more vigorously next year.

Origin

Compound word

构词法gòucífǎ

联合liánhéCoordinate

Two parts of equal weight, alike or opposite in meaning, standing side by side.

营yíngoperate

销xiāosell

The meanings of 营 (operate) and 销 (sell) come together to express marketing.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 營; 营 is its simplified writing.

Meaning part形符xíngfú

宮宮gōngpalace

Sound part声符shēngfú

熒

熒yíng營yíng

Same sound today

The traditional form 營 pairs 宮 (palace) with 熒 as a sound part, depicting a person working all night with a light on his house; the simplified 营 is a later abbreviation.

Open 营 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 銷; 销 is its simplified writing.

金肖銷

Meaning part形符xíngfú

金金jīn

Sound part声符shēngfú

肖

肖xiào銷xiāo

Same sound today

The traditional form 銷 pairs 金 (metal) with 肖 as a sound part; simplified 销 is a later shorthand, and its parts are not historical components.

Open 销 →