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宣传册 (xuān chuán cè) — brochure, pamphlet, flyer

Definition

noun
brochurepamphletflyer
Measure word · 本

Examples

  • 宣传册。
    Gōng sī xīn yìn le yì pī xuān chuán cè.
    The company printed a new batch of brochures.
  • 宣传册。
    Zhè běn xuān chuán cè jiè shào le lǚ yóu jǐng diǎn de lì shǐ.
    This brochure introduces the history of the tourist attractions.
  • 宣传册。
    Tā zài zhǎn huì shàng ná le hěn duō xuān chuán cè.
    He took many brochures at the exhibition.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

宣传propagate
宣xuānspread传chuántransmit
联合Coordinate
册cèbooklet

宣传 means spread information and 册 is a booklet; together a promotional or advertising booklet.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
宀宀miánroof
Sound part声符shēngfú
亘
亘gèn宣xuān
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

宣 pairs the roof 宀, pointing to the emperor's main hall, with 亘 as the sound part. From that hall meaning, it came to mean clear or evident.

Open 宣 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 傳; 传 is its simplified writing.

Meaning part形符xíngfú
人人rénman
Sound part声符shēngfú
專
專zhuān傳chuán
Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

The traditional form 傳 puts 人 (man) beside 專, which gives the sound; the simplified 传 is a later shorthand, and its parts are not the historical ones.

Open 传 →

A drawing of the thing itself, worn down over three thousand years into a few strokes.

This origin belongs to the traditional form 冊; 册 is its simplified writing.

The traditional form 冊 shows bamboo slips strung together, the pages of a book; the simplified 册 is a later shorthand.

Open 册 →
Appears in
Marketing & Sales

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