Definition
扑面而来 (pū miàn ér lái) describes something that hits you directly in the face — a smell, heat, or even information that is overwhelming and impossible to ignore. Unlike 引人注目, 显眼, 醒目, or 抢眼, which all mean 'eye-catching' and focus on visual conspicuousness, 扑面而来 is about a physical or sensory assault that comes at you suddenly and strongly.
phrase
to hit one in the face (of a smell, heat, etc.)to assault the sensesto be overwhelming and direct
Examples
- ，扑面而来。Yí jìn mén, yì gǔ huāxiāng pū miàn ér lái.As soon as I entered, a wave of floral scent hit me in the face.
- 扑面而来，。Rèlàng pū miàn ér lái, ràng rén zhǐ xiǎng dāi zài kōngtiáo fáng lǐ.The heat wave hits you in the face, making you just want to stay in an air-conditioned room.
- 扑面而来，。Guǎnggào lǐ de xìnxī pū miàn ér lái, xiǎng bú zhùyì dōu nán.The information in the advertisement assaults the senses — it's hard not to notice.
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