Definition
炒作 (chǎo zuò) is the specific word for hype or media promotion—creating deliberate, often exaggerated, publicity. While 炒 (chǎo) can also mean 'to hype' informally, it has broader uses (stir-fry, speculation); 炒作 is the standard, unambiguous term for promotional hype in media and marketing.
verb
to hype (deliberately create publicity, often with exaggeration)to promote (in the media)
Examples
- 炒作。Méitǐ yòu zài chǎo zuò zhège xīnwén le.The media is hyping this news again.
- 炒作。Zhè bù diànyǐng bèi chǎo zuò de tài guòfèn le.This movie has been hyped way too much.
- 炒作。Tāmen huā le hěn duō qián chǎo zuò xīn chǎnpǐn.They spent a lot of money promoting the new product.
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