Definition
营销 (yíngxiāo) is the strategic, big-picture work of marketing a product or brand — planning, advertising, and building awareness. It's broader than 销售 (xiāoshòu), which focuses on the actual selling and transactions, and different from 推销 (tuīxiāo), which means actively promoting or pushing a product to individuals. 促销 (cùxiāo) is a narrower term for short-term sales promotions or discounts.
verb
to marketto do marketing
Examples
- 营销。Wǒmen zhèngzài yíng xiāo zhè kuǎn xīn chǎnpǐn.We are marketing this new product.
- 营销。Tāmen tōngguò xiànshàng huódòng yíng xiāo pǐnpái.They market the brand through online events.
- 营销。Gōngsī jìhuà míngnián gèng nǔlì de yíng xiāo.The company plans to market more vigorously next year.
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