行销 (xíng xiāo) — to sell (as a commercial activity); to market; to be on sale; to be marketed (of products)

Definition

行销 (xíngxiāo) is a formal, business-oriented verb meaning 'to market / to sell commercially' — broader than the everyday 卖, which just means the act of selling. Used in contexts like advertising, promotion, and market strategy.

verb
to sell (as a commercial activity)to marketto be on saleto be marketed (of products)

Examples

  • 行销。
    Zhè jiā gōng sī zhuān mén xíng xiāo diàn zǐ chǎn pǐn dào hǎi wài shì chǎng.
    This company specializes in selling electronic products to overseas markets.
  • 行销。
    Xīn de guǎng gào cè lüè chéng gōng xíng xiāo le zhè kuǎn xīn chǎn pǐn.
    The new advertising strategy successfully marketed this new product.
  • 行销，。
    Zhè zhǒng qiǎo kè lì xíng xiāo quán qiú, shēn shòu huān yíng.
    This chocolate is sold worldwide and is very popular.

Origin

Compound word
构词法gòucífǎ
联合liánhéSide by side

Two parts of equal weight, alike or opposite in meaning, standing side by side.

行xíngmove
销xiāosell

行 and 销 both relate to moving goods and selling them, together mean to market.

Characters in this word

Two or more meaningful parts placed together so that their meanings combine into a new one.

  • 彳彳chì
  • 亍亍chù

The shape of 行 originally showed a street intersection, even on both sides. Later it became uneven, with 彳 on the left and 亍 on the right.

Open 行 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 銷; 销 is its simplified writing.

Meaning part形符xíngfú
金金jīn
Sound part声符shēngfú
肖
肖xiào銷xiāo
Same sound today

The traditional form 銷 pairs 金 (metal) with 肖 as a sound part; simplified 销 is a later shorthand, and its parts are not historical components.

Open 销 →

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