观众群 (guān zhòng qún) — audience group; viewership

Definition

观众群 (guānzhòngqún) is a compound noun meaning 'audience group' — a segmented slice of viewers, usually by demographics or interest, rather than the full audience itself (观众).

noun
audience groupviewership

Examples

  • 观众群
    Zhè ge jié mù de guān zhòng qún hěn dà.
    This show has a large audience.
  • 观众群
    Wǒ men xī wàng tōng guò zhí bō kuò dà guān zhòng qún.
    We hope to expand the audience through live streaming.
  • 观众群
    Bù tóng de guān zhòng qún duì nèi róng yǒu bù tóng de xū qiú.
    Different audience groups have different needs for content.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

观众audience
偏正Modifier + head
qúngroup

观 and 众 form the crowd that watches, and 群 adds the sense of a group.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 觀; 观 is its simplified writing.

Meaning part形符xíngfú
jiànsee
Sound part声符shēngfú
guànguān
Same sound today

The traditional form 觀 uses 見 (see) for meaning and 雚 for sound.

Open 观 →

A drawing of the thing itself, worn down over three thousand years into a few strokes.

This origin belongs to the traditional form 眾; 众 is its simplified writing.

The traditional form 眾 shows three people under a sun-like shape, meaning a crowd gathered under the sun; the simplified 众 is a later shorthand.

Open 众 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
Sound part声符shēngfú
Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

群 pairs 羊, a sheep, to point to a herd or group, with 君 giving the sound.

Open 群 →

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