Definition
跳楼 is a separable verb (离合词) that literally means 'to jump off a building' (often referring to suicide or an attempt). In business and media contexts, it is used figuratively to mean 'to slash prices drastically' — so extreme that it feels like a 'fire sale' or 'rock-bottom price'. As a separable verb, you can insert elements like measure words, time, or degree between the two characters: 跳了一次楼 (jumped once), 跳什么楼 (rhetorical 'what building are you jumping from?'). The figurative use is common in advertising headlines and news about steep discounts.
v.o.
to jump off a building (to commit suicide or deliberately fall)(figurative) to slash prices drasticallyto offer deep discounts
Examples
- 跳楼。Tā cóng èrshí céng lóu shàng tiào lóu le.He jumped off the twentieth floor.
- ，跳楼。Zhè jiā diàn qīngcāng, suǒyǒu shāngpǐn quánbù tiào lóu.This store is having a clearance sale, all items are drastically marked down.
- ，。Tā qùnián tiào le yí cì lóu, xìnghǎo bèi jiù le xiàlai.He jumped off a building last year, but luckily he was rescued.
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