词藻 (cí zǎo) — rhetoric; flowery language; ornate diction

Definition

Examples

• 他的文章虽然用了很多词藻，但内容空洞。
  Tā de wén zhāng suī rán yòng le hěn duō cí zǎo, dàn nèi róng kōng dòng.
  Although his article uses a lot of flowery language, the content is hollow.
• 这篇小说词藻华丽，读起来很有美感。
  Zhè piān xiǎo shuō cí zǎo huá lì, dú qǐ lái hěn yǒu měi gǎn.
  This novel has ornate diction and reads beautifully.
• 写诗不必过分追求词藻，真情实感更重要。
  Xiě shī bú bì guò fèn zhuī qiú cí zǎo, zhēn qíng shí gǎn gèng zhòng yào.
  When writing poetry, you don't need to over-pursue rhetoric; genuine feeling is more important.