炒作 (chǎo zuò) — to hype (deliberately create publicity, often with exaggeration); to promote (in the media)

Definition

炒作 means to hype or promote something with deliberate exaggeration, often for attention or profit. Compared with 炒 (which can mean simple cooking or aggressive marketing), 炒作 specifically implies manufactured buzz or sensationalism.

verb
to hype (deliberately create publicity, often with exaggeration)to promote (in the media)

Examples

  • 炒作
    Méi tǐ yòu zài chǎo zuò zhè ge xīn wén le.
    The media is hyping this news again.
  • 炒作
    Zhè bù diàn yǐng bèi chǎo zuò dé tài guò fèn le.
    This movie has been hyped way too much.
  • 炒作
    Tā men huā le hěn duō qián chǎo zuò xīn chǎn pǐn.
    They spent a lot of money promoting the new product.

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