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投放 (tóu fàng) — to put into, to drop into (coins, bombs, etc.); to launch, to release (products, advertisements into the market); to invest (funds, resources into a project)

Definition

投放 covers two main uses: putting something into a container or space (coins into a slot), and putting a product or ad into the market. For 'investing resources,' 投入 is the more common everyday word; 投放 fits market launches and ad placements.

verb
to put intoto drop into (coins, bombs, etc.)to launchto release (products, advertisements into the market)to invest (funds, resources into a project)

Examples

  • 投放。
    Gōng sī jì huà míng nián xiàng hǎi wài shì chǎng tóu fàng xīn chǎn pǐn.
    The company plans to launch new products in overseas markets next year.
  • 投放。
    Tā men zài shè jiāo méi tǐ shàng tóu fàng le dà liàng guǎng gào.
    They placed a large number of ads on social media.
  • 投放。
    Qǐng bǎ yìng bì tóu fàng rù tóu bì kǒu.
    Please put the coins into the coin slot.

Origin

Compound word
构词法gòucífǎ
联合liánhéCoordinate

Two parts of equal weight, alike or opposite in meaning, standing side by side.

投tóuthrow/put
放fàngput/release

“投” and “放” both suggest putting or releasing something into a place or market.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
扌Written in full as手shǒuhand
Sound part声符shēngfú
殳
殳shū投tóu
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

The left part 扌 shows a hand, and the right part 殳 gives the sound of the character.

Open 投 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
攵Written in full as攴pūhand, action
Sound part声符shēngfú
方
方fāng放fàng
Same sound today

放 uses 方 for its sound and 攵, a hand/action part, to mark an action of release.

Open 放 →
Appears in
HSK 3.0 Level 7-9Marketing & Sales

Browse more HSK 7-9 words or search the full 43,000-word dictionary.