消费群 (xiāo fèi qún) — consumer group, target consumer segment

Definition

noun
consumer grouptarget consumer segment

Examples

  • 消费群。
    Zhè ge xiāo fèi qún xǐ huan zài wǎng shàng mǎi dōng xī.
    This consumer group likes to buy things online.
  • 消费群。
    Gōng sī yào liǎo jiě nián qīng xiāo fèi qún de xū qiú.
    The company needs to understand the needs of the young consumer group.
  • 消费群。
    Bù tóng xiāo fèi qún duì jià gé mǐn gǎn dù bù tóng.
    Different consumer groups have different price sensitivity.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

消费consume
消xiāoconsume费fèispend
联合Side by side
群qúngroup

消 and 费 describe spending, and 群 names the group of consumers.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
氵Written in full as水shuǐwater
Sound part声符shēngfú
肖
肖xiào消xiāo
Same sound today

消 has 氵 (water) beside 肖. The water part connects to putting out or making something vanish, and 肖 gives the sound.

Open 消 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 費; 费 is its simplified writing.

Meaning part形符xíngfú
貝貝bèicowry
Sound part声符shēngfú
弗
弗fú費fèi
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

The traditional form 費 has 貝, a cowry shell, and 弗, which gives a sound; the simplified 费 is a shorthand, and its parts are not the original pieces.

Open 费 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
Sound part声符shēngfú
君
Close in sound todayThe sound part was a clue two thousand years ago — it often still helps, but not always.

群 pairs 羊, a sheep, to point to a herd or group, with 君 giving the sound.

Open 群 →

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