口号 (kǒu hào) — slogan; catchphrase

Definition

口号 (kǒu hào) is a short, memorable phrase used to rally people or promote a message (political, commercial, events). Distinct from 标语 (a written placard/poster) and 口头禅 (a person's habitual pet phrase).

noun
slogancatchphrase
Measure word ·

Examples

  • 口号
    Zhè cì yùn dòng huì de kǒu hào shì "tuán jié pīn bó".
    The slogan of this sports meet is 'Unity and hard work'.
  • 口号
    Tā men jǔ zhe pái zi, gāo hǎn zhèng zhì kǒu hào.
    They held up signs and shouted political slogans.
  • 口号
    Zhè ge guǎng gào kǒu hào hěn yǒu chuàng yì.
    This advertising catchphrase is very creative.

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