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形象 (xíng xiàng) — (noun) image, appearance, public image; (adjective) vivid, graphic

Definition

At HSK 5, 形象 covers both senses: noun 'image, public image' (品牌/公众形象) and adjective 'vivid' (比 生动 more about how clearly something is pictured or portrayed). Don't confuse with 像 ('resemble') or 外形 (just outer shape).

noun
imageappearancepublic image
adjective
vividgraphic
Measure word · 个

Examples

  • 形象。
    Tā hěn zhù yì zì jǐ de gōng zhòng xíng xiàng.
    He pays a lot of attention to his public image.
  • 形象。
    Zhè ge gōng sī de pǐn pái xíng xiàng fēi cháng hǎo.
    This company's brand image is very good.
  • 形象，。
    Tā de bǐ yù fēi cháng xíng xiàng, yì tīng jiù dǒng le.
    His metaphor is very vivid — I understood it as soon as I heard it.
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