策划 (cè huà) — to plan and organize (an event, project, campaign, etc.); to scheme, to plot (often with a negative connotation)

Definition

策划 stresses planning the whole arrangement of an event or campaign, with a 'plot' sense when used negatively. 比 计划 更强调整体设计; 与 谋划 近义,但 谋划 更偏暗中盘算。

verb
to plan and organize (an event, project, campaign, etc.)to schemeto plot (often with a negative connotation)

Examples

  • 策划
    Tā men zhèng zài cè huà yí gè huó dòng.
    They are planning an event.
  • 策划
    Yǒu rén cè huà pò huài zhè cì huì yì.
    Someone is plotting to sabotage this meeting.
  • 策划
    Zhè ge huó dòng cè huà le bàn nián cái kāi shǐ.
    This event was planned for half a year before it started.

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