销路 (xiāo lù) — sales market; marketability; channel for selling a product

Definition

销路 means the market demand and sales channels for a product — how well it sells and where it's sold. Common in business and economics contexts, usually paired with verbs like 打开, 拓展, or 有/没有.

noun
sales marketmarketabilitychannel for selling a product

Examples

  • 销路
    Zhè kuǎn xīn chǎn pǐn rú guǒ néng dǎ kāi xiāo lù, gōng sī jiù néng yíng lì.
    If this new product can find a market, the company will be able to turn a profit.
  • 销路
    Tā men zhèng zài xiǎng bàn fǎ tuò zhǎn hǎi wài xiāo lù.
    They are looking for ways to expand their overseas sales channels.
  • 销路
    Zhè zhǒng nóng chǎn pǐn zài běn dì xiāo lù hěn hǎo, jī hū gōng bú yìng qiú.
    This agricultural product has a strong market locally — supply can barely meet demand.

Origin

Compound word
构词法gòucífǎ
偏正piānzhèngModifier + head

The first part narrows down the second: it says what kind of thing the head is.

xiāoselling
road

销 (selling) and 路 (road) combine to mean the road along which goods are sold.

Characters in this word

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

This origin belongs to the traditional form 銷; 销 is its simplified writing.

Meaning part形符xíngfú
Sound part声符shēngfú
xiàoxiāo
Same sound today

The traditional form 銷 pairs 金 (metal) with 肖 as a sound part; simplified 销 is a later shorthand, and its parts are not historical components.

Open 销 →

Most characters — around four in five — are built this way: one part hints at the meaning, the other at the pronunciation.

Meaning part形符xíngfú
Sound part声符shēngfú
The sound has drifted apartThe sound part was a clue two thousand years ago — it often still helps, but not always.

路 combines 足, a foot, with 各, which supplies the sound.

Open 路 →

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