定位 (dìng wèi) — (verb) to position; to orient; to categorize or characterize (as); (noun) position; positioning; niche
Definition
定位 covers both senses: as a verb, to position or label something (brand, market, person); as a noun, the resulting position or niche. 定向 focuses on directing toward a goal; 分类 is purely about sorting into categories.
verb
to positionto orientto categorize or characterize (as)
noun
positionpositioningniche
Easily confused
Examples
- 定位。Zhè jiā gōng sī xū yào chóng xīn dìng wèi zì jǐ de pǐn pái.This company needs to reposition its brand.
- 定位。Chǎn pǐn de shì chǎng dìng wèi jué dìng le tā de xiāo shòu cè lüè.The market positioning of the product determines its sales strategy.
- 定位。Wǒ men bù néng jiǎn dān dìng wèi tā wèi shī bài zhě.We cannot simply label him as a loser.
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