诉求 (sù qiú) — (verb) to demand, to call for, to petition; (noun) demand, request, appeal

Definição

诉求 emphasizes the demand or appeal itself (often a public, organized grievance), more so than 要求 (a neutral 'request/demand') and stronger than 请求 (a polite ask).

verb
to demandto call forto petition
noun
demandrequestappeal

Exemplos

  • 诉求
    Xiāo fèi zhě xiàng gōng sī sù qiú péi cháng sǔn shī.
    Consumers demanded compensation from the company.
  • 诉求
    Tā men de zhǔ yào sù qiú shì gǎi shàn gōng zuò huán jìng.
    Their main demand is to improve the working environment.
  • 诉求
    Zhè ge guǎng gào lì yòng le xiāo fèi zhě de qíng gǎn sù qiú.
    This ad taps into consumers' emotional appeals.

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