主打 (zhǔ dǎ) — to specialize in; to primarily focus on (a product, cuisine, market, etc.)

Definition

主打 is a business/marketing verb: 'to specialize in / to make one's flagship (product, cuisine, or market).' Unlike 主要 (an adjective 'main/primary'), 主打 is what a brand actively features or pushes.

verb
to specialize into primarily focus on (a product, cuisine, market, etc.)

Examples

  • 主打
    Zhè jiā cān tīng zhǔ dǎ chuān cài hé yuè cài.
    This restaurant specializes in Sichuan and Cantonese cuisine.
  • 主打
    Wǒ men gōng sī jīn nián zhǔ dǎ zhì néng jiā jū chǎn pǐn.
    Our company is focusing on smart home products this year.
  • 主打
    Zhè ge pǐn pái zhǔ dǎ nián qīng xiāo fèi zhě shì chǎng.
    This brand primarily targets the young consumer market.

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