创意 (chuàng yì) — (noun) creativity; creative ideas; (verb) to conceive or create (something) in an innovative way; to come up with a creative idea

Definition

创意 focuses on the IDEAS themselves — 'creative ideas' or 'creativity' as a noun, and 'to come up with something creative' as a verb. 创作 is the act of making artistic/literary works; 创新 is the broader process of innovating or inventing new methods.

noun
creativitycreative ideas
verb
to conceive or create (something) in an innovative wayto come up with a creative idea

Examples

  • 创意
    Zhè ge xiàng mù xū yào gèng duō de chuàng yì.
    This project needs more creativity.
  • 创意
    Tā de chuàng yì zǒng néng gěi rén dài lái jīng xǐ.
    His creative ideas always bring surprises.
  • 创意
    Tā men chuàng yì le yí gè xīn de fāng àn.
    They came up with a new plan.

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